AIM Listed B2B Enterprise Software Business

We were engaged by the Board on a Fixed Price Sprint Project with the objective of improving the Sales Force Effectiveness of the Global Sales Team

Deliverables

- Observations and recommendations following analysis of Win/Loss data from CRM

- Templates and process to create Customer Value Propositions that are Compelling, Valuable and Differentiated

- Recommendation to implement a specific sales methodology and process

- Multiple Templates to support this eg Influence Maps

- Marketing Integration recommendations

- Lead Generation improvement recommendation using an AI Powered software application

- Advice and recommendations on how to execute a “Sales Force Effectiveness Programme” across the business