Magway Ltd
case study,
November 2023
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Magway Ltd is a technology scale-up with the aim of enabling zero-emissions goods movement and decarbonising supply chains. (Magway.com)
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Magway’s mission is
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“.....to lead the charge in revolutionising goods transport through our patented, innovative, zero-emission technology. By seamlessly merging the advantages of industrial conveyors and trucks, we extend automation to transport a wide range of items, from bulk materials to finished goods, between various points. Experience the power of our cutting-edge technology as we pave the way for a greener, more efficient future.”
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We worked with the Founders and leadership team recently to provide expert advice on how to progress a couple of specific sales opportunities through the funnel. We gained a solid understanding of the issues facing the team during a briefing & discovery session and then worked through these sales opportunities, diving into the details of the customer needs, budgets, sales strategies and tactics.
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In a short space of time, we were able to offer some pointers on how to progress these deals, a couple of frameworks to aid in deal qualification and some advice on future sales strategies, all with the objectives of reducing the costs of sales and increasing win rates.
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Phill Davies, Co-Founder and Commercial Director says:
"Alistair worked with us to advise on our strategies for closing a couple of deals that are crucial to Magway's success. He demonstrated a deep understanding of the dilemmas we face here at Magway, and his knowledge and experiences of complex solution selling in the B2B Enterprise space added enormously to our understanding of how to move these deals through the sales funnel. The frameworks he shared with us will be invaluable in helping to qualify our pipeline, reducing our cost of sale and helping us win more business. We will be working with Alistair again and thoroughly recommend him to other companies who want to increase Sales Force Effectiveness"
