top of page


Executive Coaching for Sales Leaders
Sales leaders are at the forefront of driving revenue growth, building resilient teams, and adapting to fast-paced market dynamics. While...
Alistair Hopkins
Nov 21, 20245 min read
9 views
0 comments


A Guide to Deal Qualification
In sales, deal qualification is the backbone of an effective pipeline. While generating leads is essential, not every lead is created...
Alistair Hopkins
Nov 18, 20245 min read
101 views
0 comments


Mastering Sales Forecasting
Sales forecasting is more than just a number on a spreadsheet—it’s a strategic process that allows businesses to predict revenue,...
Alistair Hopkins
Nov 15, 20245 min read
54 views
0 comments


Competitor Analysis Essentials: Staying Ahead in a Competitive Market
These days, knowing your competitors' strengths, weaknesses, and strategies isn’t just helpful—it’s essential. Competitor analysis helps...
Alistair Hopkins
Nov 12, 20244 min read
12 views
0 comments


Building and Optimising Your Ideal Customer Profile (ICP)
Understanding your Ideal Customer Profile (ICP) is the first step in targeting your Customer Value Proposition to accelerate growth....
Alistair Hopkins
Nov 7, 20244 min read
9 views
0 comments


Crafting a Compelling Customer Value Proposition
As we all know, or should do, it’s no longer enough to simply offer a good product or service. To truly stand out and drive sales, you...
Alistair Hopkins
Nov 4, 20245 min read
17 views
0 comments


Developing a Winning Go-To-Market Strategy: Essential Steps for Success
Launching a new product or expanding into a new market requires more than a strong sales team and quality offerings. To achieve...
Alistair Hopkins
Oct 31, 20245 min read
20 views
0 comments


Maximising Sales Force Effectiveness: 5 Key Strategies for Sustainable Growth
A high-performing sales force is the engine that drives growth for any organisation. Yet, achieving consistent sales effectiveness and...
Alistair Hopkins
Oct 29, 20244 min read
50 views
0 comments


What gets measured, gets managed
Sales Metrics that Matter: A Guide to Driving Growth and Performance In my decades of sales leadership, instinct and “gut-feeling” are...
Alistair Hopkins
Jul 22, 20243 min read
13 views
0 comments


Love your Key Accounts!
Building Strong Relationships with Key Accounts: Strategies for Long-Term Success In many software businesses, key accounts are the...
Alistair Hopkins
Jul 19, 20243 min read
9 views
0 comments


Why Executive Coaching is Undervalued - and Why It Shouldn't Be!
In sports, coaching to improve performance is a given. In business however, the value of executive coaching is often overlooked and...
Alistair Hopkins
Jul 5, 20243 min read
16 views
0 comments


Want to gain a greater share of your customers' wallet?
Getting your customers to spend more with you, often at the expense of your competition, is often referred to as increasing customer...
Alistair Hopkins
Jul 1, 20242 min read
7 views
0 comments


Ever wondered why you have 2 ears but only one mouth?
In all my years leading and growing businesses, I’ve worked with some super-successful Sales people, and they quite often have similar...
Alistair Hopkins
Jun 28, 20243 min read
6 views
0 comments


Building an Indirect Channel; a Marriage made in Heaven? Or Hell?
I spent almost 2 decades at Oracle where the Channel was critical to the continued growth of the business and, for the last 5 years...
Alistair Hopkins
May 24, 20244 min read
22 views
0 comments


Sales Manager or Leader....?
Are you scratching your head? What’s the difference, and is it important? Having spent most of my career as a VP of Sales at Oracle, I’ve...
Alistair Hopkins
Apr 19, 20243 min read
7 views
0 comments


Fail To Plan, Plan To Fail!
In my nearly 20 years as a Sales Leader at Oracle, the number of times I reviewed a territory sales plan and found that the Rep had no...
Alistair Hopkins
Mar 15, 20242 min read
19 views
0 comments


"Hope is not a strategy!"
Have you ever thought that your salesperson is just hoping that the deal will close? That the “compelling event” to buy is your Quarter...
Alistair Hopkins
Feb 26, 20243 min read
25 views
0 comments

Win:Win, or Win:Lose?
In my 18 years as VP EMEA Sales at Oracle, I was party to many successfully negotiated deals that delivered a Win:Win for both Oracle and...
Alistair Hopkins
Feb 23, 20244 min read
30 views
0 comments


ABC - Always Be Closing!
If you’re in Sales and of a certain age, you will probably have seen the iconic film Glengarry Glen Ross. If you haven’t seen it, I can...
Alistair Hopkins
Feb 19, 20244 min read
92 views
0 comments


How can Sales use Artificial Intelligence to increase efficiency?
My sales career started in the mid-80s when I joined a photocopier dealer in West Byfleet called Woodside Office Equipment. This was the...
Alistair Hopkins
Feb 16, 20244 min read
50 views
0 comments
bottom of page